Fusion Specialties
Fusion Specialties, an industry leader in bespoke mannequins, custom store fixtures, and sustainable furniture, collaborated with WePropagate to elevate its digital presence. Rooted in innovation, sustainability, and inclusivity values, Fusion Specialties partners with brands to tell stories through purposeful design, fostering unforgettable connections with customers.
Project Scope
As the Project Lead for Fusion Specialties, I directed the project beyond a website redesign. The project encompassed a strategic initiative to redefine Fusion’s digital identity, harmonizing professionalism with innovation. The strategy involved a comprehensive analysis, ensuring the website aligns seamlessly with Fusion Specialties’ brand and business objectives. This included developing an empathetic understanding of the audience’s world and how the website can solve problems throughout its journey, alongside Fusion Specialties’ marketing campaigns and recruitment efforts.
The redesigned website now serves as a vibrant narrative, showcasing past successes and future ambitions. Despite challenges, the collaboration achieved a digital presence that exceeds expectations, emphasizing WePropagate’s commitment to delivering tailored and impactful solutions.
The Website
The company had two key goals for the website redesign. The first was to cement its position as a leading provider of high-quality mannequins and display services for global retailers and designers. The second objective was to showcase its dedication to delivering exceptional customer service.
The WP Emerge starter theme was chosen as it provided a solid foundation to build this project, enabling the implementation of best practices in theme development, modular CSS with SASS/SCSS, and a robust and optimized build process.
Using Git allowed for efficient collaboration among team members, ensuring version control integrity. Leveraging Git and Bitbucket Pipelines for continuous integration, I implemented a robust DevOps pipeline that automated the distribution of the codebase across WP Engine’s development, staging, and production environments.
Key Features
- Strategic Planning and Analysis:
- Collaborated in creating a comprehensive strategy, aligning the website seamlessly with Fusion Specialties’ brand and business objectives. This included empathetic audience understanding, problem-solving alignment with marketing campaigns, and recruitment efforts.
- Technical Execution Oversight:
- Directed the technical execution, ensuring the website effectively showcased Fusion Specialties’ products, including mannequins, custom fixtures, furniture, and props.
- SEO Strategy Implementation:
- Orchestrated implementing a comprehensive SEO strategy, ensuring Fusion Specialties’ visibility for key terms such as mannequins, custom store fixtures, and sustainable furniture.
Challenges
- Balancing Innovation with Industry Standards:
- Navigated the challenge of infusing innovation into the website design while adhering to industry standards and user expectations.
- Content Alignment with SEO Objectives:
- Ensured that the engaging content aligned seamlessly with SEO objectives, enhancing Fusion Specialties’ visibility and reach.
- Collaborative Team Coordination:
- Coordinated a diverse team’s efforts, leveraging each member’s unique skills to achieve a cohesive and high-performing digital platform.
The Wrap Up
WePropagate and Fusion Specialties collaborated to create a digital platform that truly embodies the brand. Through careful planning and analysis, they aligned the website with Fusion Specialties’ goals, making it an integral part of the company’s marketing and recruitment efforts. The website redesign features innovative design choices and strategic content, telling the story of Fusion Specialties’ past successes and future goals. The technical execution delivers an interactive experience that showcases the company’s diverse product range. Despite challenges such as balancing innovation with industry standards and aligning content with SEO goals, the collaboration achieved a digital presence that exceeds expectations, highlighting WePropagate’s commitment to delivering tailored and impactful solutions.