About

The Story So Far
About Alberto Roig December 7, 2023
Professional Experience

2016 - 2025

Lead WordPress Developer & Co-Founder

WePropagate

2010 - 2016

Senior WordPress Developer & Creative Director

Chromatic Propaganda

2012 - 2015

Front-End Developer

&Barr (formerly Fry Hammond Barr)

2012 - 2012

WordPress Developer

Moving Interactive

2007 - 2012

Web Designer & Developer

Web Solutions of America

A smiling story about me

Art is about connection; it evokes emotion. As a Lead WordPress Developer and creative technologist, I bring this same sense of creativity and purpose to the digital space, drawing inspiration from design, travel, and storytelling.

Born in Peoria, Illinois, and raised in Venezuela, I lived for a year in Egypt, which helped cultivate my early love for culture and communication. Over the past 24 years in the United States, I have built a career that integrates design and technology, shaped by a global perspective and a passion for thoughtful, human-centered experiences.

When I’m not collecting art—particularly vintage graphics, posters, and Op Art prints—I focus on bridging the gap between brands and their online audiences. I create custom WordPress websites and digital experiences that allow for meaningful connections with brands.

With over 18 years of experience as a developer, designer, and co-founder, I have led multidisciplinary teams and guided projects from concept to launch. My background in graphic design and front-end development gives me a unique perspective; I value typography and texture just as much as I do code structure and performance optimization.

Throughout my career, I have had the pleasure of helping brands such as Nemours Children’s Health System, Moffitt Cancer Center, Empath Health, Rosen Hotels & Resorts, Fusion Specialties, Drug Hunter, and Reader’s Digest achieve their full digital potential.

Learn more about my work here or check out my resumé.

If your brand is seeking a valuable, innovative experience online, let’s talk.

Current & Past Clients
Reader's Digest Logo
accesso Logo
Nemours Logo
Moffitt Cancer Center Logo
Empath Health Logo
Rosen Hotels & Resorts Logo
Joon Logo
Drug Hunter Logo | Discover Together
Fusion Logo
Saman Arepas Logo
Accelerated Digital Media Logo
&Barr Logo
Curley & Pynn Logo | The Strategic Firm
Javatino Logo | Fresh Roast Coffee
El Donut Shoppe Logo
Tool Stack
WordPress
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WORDPRESS
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WP-CLI
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WOOCOMMERCE
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EDD
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ACF
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GRAVITY FORMS
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MEMBERPRESS
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YOAST SEO
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WP EMERGE
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SAGE
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Tool Stack
Development
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PHP
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JAVASCRIPT
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HTML5
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CSS3
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GIT
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GITHUB
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BITBUCKET
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PIPELINES
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SASS/SCSS
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NPM
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YARN
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GULP
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WP ENGINE
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CPANEL
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Tool Stack
Design
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FIGMA
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ADOBE XD
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PHOTOSHOP
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ILLUSTRATOR
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